Who’s your first hire when building a marketing & sales ops team?
The smartest business analyst I can find!
I am asked what kind of talent and skills do I need to build a great marketing operations team? Inevitably the question turns to who would I hire first? Easy. The smartest business analyst I can find. Worth their weight in radium. A good analyst provides:
• Guidance from a myriad of data
• Directional accuracy
• The right info to make difficult decisions
• 3rd and 4th order thinking - giving you predictability
• Objectivity in an emotional world
• Database design solutions
• Grit into finding answers no one else sees
• Order from chaos
• Communications, laterally, vertically and at all levels
CRM woes Got you ill...
Your team won't adopt So no one will...
Get a solution that will thrill
Marketing & Sales Are not aligned...
So sales are down And they don't shine...
M&S Ops
Your team exclaims The funnel is strong...
But somethings amiss Because the data...
Says their wrong
