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CRM Failure – Abandonment!
I have been working with, designing and resolving CRM issues for 15+ years. As you know, many fail. I continue to hear the reason...
CRMs & Customer Journey Data – “What” vs. “Feel”
The world is changing where the #customerjourney experience (#CJX) is more relevant today than ever before. But are our #CRMs prepared to capture and...
Marketing Ops Vendor Management – 10 Steps to supercharge your RFP process
ABSTRACT SUMMARY: RFP Process, Vendor Selection and Management – Abstract By: Mark Verone Introduction/Overview: For many, the RFP process of vendor evaluation and selection...
Who’s your first hire when building a marketing & sales ops team?
The smartest business analyst I can find! I am asked what kind of talent and skills do I need to build a great marketing...
CRMs Continue to Struggle to Deliver
“CRM users are most dissatisfied with how their vendors overpromise and under deliver, with this category receiving the lowest aggregate score of 56% and...
The modern 4 Ps of Marketing
Marketing used to be product based, PPPP – it’s now experience based PPPP Starting in the 1980s much of marketing is still focused around...