Processes without metrics is like driving a race car without gauges or pit crew. You’ll start out great, but you’ll never finish. You will never understand your progress. Research suggests that marketers who understand their direct impact and how their activities demonstrably provide value can turn average companies to the top 25% in performance in their field – outpacing competitors. Metrics and business intelligence are the keys to turning marketing and sales into centers of excellence (CoE) providing a strategic edge in the market. Metrics provide the means to hone best practices into finely tuned instruments of success. The key is finding the right metrics & insights for your business. This can take years. As experts, we help marketing and sales teams develop the metrics and insights that create CoE. Our methodology can enable companies to turn months of activity trial and errors into weeks of reduced risk decision making and transform them into agile businesses.
A company’s customer database is the heart of the marketing organization. It is the quintessential instrument for marketing to best understand and engage with its target markets. And if done properly, an asset on the balance sheet that provides strength in a company’s value. Your metrics & dashboards are only as good as the underlying data. Structuring it is imperative to success.
The customer database is a living, breathing entity that requires comprehensive up-front planning to ensure its integrity and ceaseless safeguarding to maintain its quality. Whether you are just starting your customer database or need to clean up your existing one, we will work with you and your team to design the right customer database to fit your needs. We employ hierarchical, relational, object-oriented, entry-relationship, and entity-attribute-value to allow companies to use data-driven marketing decisions.
