With over a 60% rate of failure to engage users in new CRM implementations, Trinsx’s approach to CRM systems is the best way that companies can get the results they desire from investment. Trinsx’s methodology starts with a critical business goals assessment and work backwards. Trinsx ability to bring key stakeholders to engage in the process and get buy-in early is instrumental in user adoption. Throughout the assessment phase, Trinsx takes the time to work with each different group to map out their processes and understand their requirements, including changes to their current way of working. By staying doggedly focused, Trinsx orchestrates a system of measurements in the CRM system that capture the most important information required to meet the big goal—nothing more and nothing less—keeping the recordkeeping simple and keeping the users engaged. The CRM system is merely a tool for measuring progress to the goal and Trinsx implements it as such. As a partner working with many companies, Trinsx’s approach works where many fail.